Members-only pages on Wix, Squarespace and Webflow: what each builder's own tools can and cannot do

Wix: a members area, then page access

On Wix, the Members Area comes first. You add it to the site first. Only then can you restrict a page. In the editor you open the page's settings, find the access tab, choose Site Members, and pick who may enter: all members, or specific members by role, by pricing plan, or both.

One default catches people out. The toggle that lets site collaborators reach every page is on by default, so you and your collaborators see everything while testing. Test with a separate member account, not your own, or you will not see what a real member sees.

• Add the Members Area before touching page settings.
• Test with an account that is not a collaborator.
• Review who holds which role after any change.

Squarespace: member sites and pricing plans

Squarespace builds a members area as a member site: you group pages into it and attach it to a pricing plan. It is free to build, but selling memberships needs a website plan, and a member site must be attached to a pricing plan or visitors who try to log in are told the product is unavailable. A page can belong to only one member site, and member sites do not support dropdown menus.

Three limits matter before you promise anything. Member pages have their SEO settings turned off and are left out of the sitemap. If you delete the member site or move a page out of it, that page becomes unrestricted and visible to search engines, and anyone with the link can open it. And contacts cannot be created or imported manually: people have to register themselves for a plan, so existing members from another platform must sign up again.

• Plan the message that tells existing members to re-register.
• Re-test every protected address after moving any page.
• Do not treat a deleted member site as a way to hide pages.

Webflow: no native members feature now

Webflow's own User Accounts feature, formerly called Memberships, could not be enabled on new sites from 31 January 2025 and was shut down on 29 January 2026. Webflow says content gates were removed and members can no longer log in on published sites, and the data was not migrated into the CMS. Paid subscriptions held in a connected Stripe account continue there, which makes a replacement urgent for affected sites.

A members area on Webflow therefore needs a third-party service. That is a different build with its own cost and its own rules, and it is outside the fixed-scope job for Wix and Squarespace.

• If your Webflow site used User Accounts, check what is public now.
• Choose a replacement service before the content is relied on.
• Treat any gating tool as a convenience, not a vault.

What no builder tool guarantees, and acceptance

Squarespace is explicit that it cannot guarantee the security of content once access has been granted, and the same is true of any builder: a member can copy or share what they have seen. If a page must stay secret for commercial or legal reasons, a builder's membership tool is the wrong choice.

The fixed-scope job on Wix or Squarespace is priced at £645 for up to five protected pages and two access levels as an untested proposal, paid only after you sign off. It is accepted when each protected address shows nothing to a logged-out visitor, a test member with the right level sees every page meant for it, a signed-in non-member sees none of the restricted pages, and removing the test member's access closes them again.