What Google says
Google's spam policies describe scaled content abuse as many pages made mainly to manipulate search rankings, no matter how they are created, and name generative AI used without added value. Its guidance on generative AI says AI is allowed as an aid and that you should manually fact-check and review AI-generated content before publishing, including titles, meta descriptions, structured data and alt text.
Where the safe side is
Analysis of your own Search Console data, briefs for a human writer and links between existing pages add value and publish nothing. Bulk pages written by a model and published unreviewed are the risky shape. A cap on the number of briefs and a human writer who checks the facts are the fence.
- Cap the number of briefs a month.
- A person writes and checks every page.
- Link existing pages; do not create thin ones.
What this does not cover
This guide does not promise rankings. It is authored advice built on Google's own pages above, which can change.
Sources and limits
- Google: spam policies Checked 2026-10-12.
- Scaled content abuse covers many pages made mainly to manipulate rankings "no matter how it's created", and names generative AI used without added value.
- Google: using generative AI content Checked 2026-10-12.
- AI is allowed as an aid, and Google says to manually fact-check and review AI-generated content before publishing, including titles, meta descriptions, structured data and alt text.